How to Earn a Pay Rise as a Dental Practice Manager: Performance-Driven Strategies
A dental practice manager’s earning potential isn’t just about putting in more hours—it’s about delivering measurable results. In today’s competitive healthcare landscape, practice owners are looking for leaders who can optimise efficiency, boost revenue, and create a seamless patient experience. The more value you bring to the practice, the more leverage you have to negotiate higher pay and bonuses.
Understanding the business side of dentistry and focusing on key performance metrics can make all the difference in how you are perceived and compensated. If you want to increase your income, focus on strategies that improve practice performance, efficiency, and profitability. Here’s how:
1.Master the Numbers That Matter
The most valuable practice managers track key performance indicators (KPIs) and use them to drive decisions. If you can prove your impact on the business, negotiating a higher salary becomes much easier.
- Production Growth – Monitor monthly production trends and find ways to increase chair-time efficiency.
- Appointment Book Optimisation – Reduce cancellations, no-shows, and gaps in the schedule to maximise billable hours.
- Treatment Acceptance Rates – Work with the front desk and clinical team to improve patient follow-through on recommended treatment.
- Expense Control – Identify areas where costs can be reduced without compromising patient care.
2.Increase Productivity Without Increasing Workload
More work doesn’t always mean better results. Smart managers focus on optimising systems and workflows to get more done in less time.
- Refine Scheduling Systems – Ensure providers are working at full capacity without feeling overwhelmed. Implement automation tools for recalls and follow-ups.
- Streamline Admin Tasks – Reduce bottlenecks by improving team workflows and using technology effectively.
- Staff Accountability – Set clear expectations, track performance, and provide feedback to ensure everyone contributes to practice efficiency.
3.Boost Revenue Without Raising Fees
Many practice managers assume that increasing profitability means charging more, but there are smarter ways to grow revenue:
- Improve Case Acceptance – Train the front desk and treatment coordinators to confidently present financial options.
- Reduce Patient Attrition – Track and follow up with patients who haven’t scheduled their next visit.
- Optimise Hygiene Recall Systems – Ensure patients stay on regular hygiene schedules to maintain a steady flow of production.
4.Implement Performance-Based Incentives
Instead of asking for a standard raise, propose a performance-based bonus system tied to practice growth. For example:
- A percentage of revenue growth beyond a set baseline.
- Incentives for reducing cancellations or improving collections.
- A quarterly bonus based on achieving key business goals.
5.Position Yourself as an Essential Leader
Practice owners value managers who think strategically, solve problems, and contribute to long-term business success.
- Take Initiative on Business Strategy – Offer data-driven insights and propose solutions to improve profitability.
- Keep the Team Aligned – High-functioning teams reduce stress, increase efficiency, and improve patient experience.
- Stay Ahead of Industry Trends – Keep up with compliance, technology, and best practices to keep the practice competitive.
The highest-paid dental practice managers aren’t the busiest—they’re the most effective. By focusing on measurable performance improvements and aligning your role with the practice’s financial success, you can justify higher compensation and long-term career growth.
BONUS: Assess Your Chances for a Pay Rise
If you’re considering asking for a salary increase, ask yourself these five questions:
- Have I consistently met or exceeded key performance indicators (KPIs) that impact practice profitability?
- Can I provide data-backed evidence of how my contributions have increased revenue or reduced expenses?
- Have I implemented systems or processes that have improved efficiency and reduced workload for the team?
- Have I positioned myself as a strategic leader, proactively solving problems and driving business growth?
- Do I have a clear plan for how I can continue to add value to the practice in the future?
If you can confidently answer “yes” to these questions, you’re in a strong position to negotiate a raise. If not, focus on these areas first to strengthen your case.
ADAAMA along with it’s affiliates Aspire2d and Denttrack Academy, offer courses and resources to assist you in these areas.